Studio

Five programmes. One map. Different empty layers.

Start with Signal Path Studio if you need the full Lifecycle Atlas. Pick a shorter lab if you already know which layer of the map is missing. Fees are on the fees page; nothing here is a checkout.

Person holding a phone with notification-style interface

Flagship · 12 weeks · Atelier Seat

Signal Path Studio

Lifecycle messaging analytics from dispatch through holdout. You leave with a 30-day journey ledger a PM can read without translation. SQL labs assume confident joins.

Full syllabus
Data visualisation projected on a wall

Short course · 4 weeks · recording or live add-on

Holdout Grammar

Design withheld groups that legal and CRM will actually allow. Contamination checks, rotating 10–15% splits, and the one-paragraph risk note. Not a statistics degree.

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Alarm clock and notebook on a desk suggesting timing

Lab · 3 weeks

Quiet Hours Lab

Mute state, render windows, and night-time inventory that is not free. Built for CRM operators who already send, and need the measurement underneath a suppression policy.

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Team collaborating around a table

Workshop · 5 sessions

Journey Ledger

Multi-channel attribution without last-touch theatre. You map interference across push, in-app, email, and SMS for a single 30-day path.

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Notebook with hand-drawn charts

Lab · 3 weeks · Thai calendars

Cohort Threading

Retention reading for users who were touched by messaging. Payday, Songkran, and mid-year sales annotated before you brief anyone. Designed around Thailand’s actual year, not a US holiday table.

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